Web Lecture: Technology & Teams

The Communication Imperative

The communication imperative is a very interesting notion which I have observed. Through the course of my work, I encounter neighborhood association who meet to address the needs and concerns of their respective communities. One neighborhood organization which I have encountered is very peculiar, in the sense that they are a product of the internet age. As a new development, this community came into existence in the late 90’s, as such they came into existence at the height of the dot-com boom. The developer, wanting to encourage a sense of community in their new development, created a listserv on yahoo. The listserv has since taken a life of its own, leading to major events that encourage and foster a sense of community. The loosely organized group uses as it sole means of communication, the yahoo listserv which the developer initially created. The organization has no formal governing body or a dues structure to support itself; it simply exists out of the imperative that present in the community to communicate.